Motion Graphics
Cynosure Lutronic
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Provider Insights: A Webinar with John Rodriguez
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Cynosure Lutronic ○ Provider Insights: A Webinar with John Rodriguez ○
Recently, Lutronic and Cynosure, two powerhouse names in the realm of Medical Aesthetics have merged into one new company: Cynosure Lutronic, making them of the largest Laser Device Manufacturers globally, with a diverse portfolio of products and treatment protocols. As such, many of the legacy companies’ campaigns and efforts, such as the Provider Insights Webinar series, needed to be revamped to match the branding of the new hybrid company.
Here is an example of said change, where you can see an updated intro and stylization for John Rodriguez’s intro into the series.
Lutronic
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Provider Insights: A to Zena, The Complete Client Journey
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Lutronic ○ Provider Insights: A to Zena, The Complete Client Journey ○
In comparison, here is the Zena Gabriel series, with legacy Lutronic’s branding. You can see where the inspiration and similarities lie within the stylization, and how that informed the design process post-merger. Enjoy!
Lutronic
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National Sales Meeting 2024
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Lutronic ○ National Sales Meeting 2024 ○
Lutronic (pre-merger) hosted it’s National Sales Meeting in Fort Lauderdale, FL during the month of January. During that time, sales representatives from across all of America were gathered together to train on new sales and treatment technique, get updates and insights on the health of the company and set the metrics of success for the year. The ask was to create a live backdrop that represents the strength and diversity of the team, and so this was the result!
While the video seems to only be 20 seconds worth of design being looped for 10 minutes, the images throughout those 10 minutes are continuously changing and moving, so there is no true repetition throughout the entire video.
Cynosure Lutronic
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Congratulatory Testimonials
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Cynosure Lutronic ○ Congratulatory Testimonials ○
After the merger was announced, Cynosure Lutronic took the time to sit down and speak with some Key Opinion Leaders in the industry that were familiar and had relationships with both legacy companies.
Here’s an example of the motion graphic work that I did for that congratulatory series featuring Omar Ibrahimi, MD, PhD.
Alma, Inc.
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Alma Academy Online 2.0
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Alma, Inc. ○ Alma Academy Online 2.0 ○
Alma, Inc. recently revamped their online learning module, Alma Academy Online, to make it a more informative and expansive experience for their customers.
The project entailed shooting video footage of the 10 flagship devices in studio, showing the various aspects of setup and navigation, as well as animated GUI interactions and screen recordings of how to navigate the online modules.
Alma, Inc.
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Alma Academy Online 2.0
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Alma, Inc. ○ Alma Academy Online 2.0 ○
My specific role within the project was to direct and project manage the videographer to make sure the shot list was properly followed. I was then tasked with taking the footage in-house to manually edit, color correct, add in motion graphics, and overlay voice overs using AI software. I completed this process for a total of 40 videos in a 2-month timespan.
The examples here are a small representation of the overall project, but show a good summary of the overall process and end result of each device.
Alma, Inc.
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Alma Academy Online 2.0
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Alma, Inc. ○ Alma Academy Online 2.0 ○
I took great pride in being able to take on a project of this size, and help contribute to the way our consumers better understand not only the products they purchased, but also how to best get the most use out of their devices and come away feeling supported by our company, even post-sale.
Alma, Inc.
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2022 National Sales Meeting
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Alma, Inc. ○ 2022 National Sales Meeting ○
Alma, Inc. hosts bi-annual internal events for their national sales team, where the entirety of the country-wide staff are flown in for a 3-day event to discuss goals and plans for the year, and what best practices lead to successful conversion of potential customers. The following videos are looping animations that play in the background of the stage throughout the event.
The theme for 2022 is Cracking the Code, getting into the details of Alma’s DNA, and what makes them stand out as a company above their competitors in this fast-paced and ever-growing market. The animation takes a literal approach with the DNA strand, and incorporating Alma’s brand colors in the background.
Alma, Inc.
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2023 National Sales Meeting
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Alma, Inc. ○ 2023 National Sales Meeting ○
This time around, Alma’s theme for 2023 is focused on the Eye of the Storm; finding ways to center oneself among the chaos, and finding opportunities to thrive in a constantly changing environment, where others may stumble and fall. The animation incorporates specific phrases and messaging from the company president’s letter to attendees, to help tie in the key takeaways of the event.
Performance Health Systems, LLC.
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Power Plate Mini+ Walgreens Ad
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Performance Health Systems, LLC. ○ Power Plate Mini+ Walgreens Ad ○
Performance Health Systems, LLC. owns and sells the Power Plate brand of health & wellness products. In 2022, they launched the Mini+, a small, hand-held massage gun. As a part of the launch campaign, they worked with Walgreens to advertise their new product hitting shelves in a nation-wide campaign using the Cooler Screens technology in their stores.
Performance Health Systems, LLC.
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Power Plate Mini+ Walgreens Ad
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Performance Health Systems, LLC. ○ Power Plate Mini+ Walgreens Ad ○
Additionally, here is a video of the animation in-action on the Cooler Screens wall at a local Walgreens, directing shoppers to head to the pain management aisle for Power Plate’s latest and greatest product.
Intrestco, LLC.
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E+O Commercial
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Intrestco, LLC. ○ E+O Commercial ○
Intrestco, LLC. is a lifestyle, hospitality and investment company that owns and runs various restaurant brands. These videos are 30-second commercials they had me animate to help advertise two specific brands, for use on social media as well as playing within the restaurants themselves.
E+O stands for Earth & Ocean, and the animation leans on that to tell the restaurant’s story and mantra, how organic ingredients lead to pleasurable dining experiences.
Intrestco, LLC.
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B. Bim Commercial
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Intrestco, LLC. ○ B. Bim Commercial ○
B. Bim is a korean-style restaurant that focuses on customization of orders and allowing customers to create the best experiences for themselves while the restaurant provides high-quality ingredients and atmosphere. The animation plays on the idea of a “cooking show,” as the chef gets assigned random ingredients but still ends up delivering a delicious meal for all to enjoy.